Tools and strategies to build what’s next with clarity and confidence.
12THEORY is a fractional coaching platform designed to help athletes, founders, and leaders create separation in their next chapter.
A platform to build your next chapter, one step at a time.
Whether you're an athlete stepping into a new lane, a founder scaling what you've built, or a leader who's evolving to match your ambition—12THEORY meets you with the right level of support—so you can grow at your own pace and depth.
Free Newsletter
From the Desk of MC
Weekly essays from Marques that blend lived experience, strategy, and mental models.
Membership
Separation OS
Your personal operating system for growth. Self-guided playbooks + monthly content and resources.
Group Coaching
Separation Cohorts
Guided deep dives in small cohorts to learn and apply concepts and frameworks real time.
Meet the Founder: Marques Colston.
I built 12THEORY out of the same mindset that carried me from the 252nd pick in the NFL Draft to a record-setting career with the New Orleans Saints. For me, creating separation wasn’t just a skill on the field—it became the way I navigated every transition.
Over the last 15 years, I’ve applied that same approach in business—building companies, investing, and coaching leaders at Nike, McKinsey, and startups across industries.
The frameworks inside 12THEORY are the same ones I’ve leaned on in my own pivots and the ones I’ve shared with high performers navigating their next chapter.
TRUSTED BY INDUSTRY LEADERS
Thought Partnership: Private Coaching and Advisory
This isn’t another program. It’s a private, 90-day advisory relationship designed for high-stakes seasons. For athletes, founders, and leaders who need clarity in the moments that matter most, private coaching provides the structure, strategy, and sounding board to unlock breakthroughs.
Strategic Breakthroughs
Apply frameworks designed for your exact context so you can overcome roadblocks and accelerate growth.
Clear Decisions
Cut through complexity and move forward with confidence in the moments that matter most.
Sustained Performance
Develop habits, systems, and perspective that compound long after our 90-day engagement ends.
WHAT CLIENTS SAY
Your next chapter needs more than ambition. It needs a system.
Separation OS is a fractional coaching membership—your personal operating system for growth. Get the clarity and frameworks of high-touch coaching, delivered in a scalable way you can apply every day.
Athletes: Step beyond being managed as a client—learn to lead, own, and design your narrative.
Founders: Build the systems that scale you as well as your business.
Executives: Create space to think clearly, lead decisively, and sustain performance at the highest level.
Ready to rethink how you build, lead, and scale?
The path forward doesn’t have to be guesswork.
Whether you start with free insights, build your system inside Separation OS, or step into guided coaching, 12THEORY gives you the clarity, frameworks, and support to move with intention.
Free Newsletter
From the Desk of MC
Weekly essays from Marques that blend lived experience, strategy, and mental models.
Membership
Separation OS
Your personal operating system for growth. Self-guided playbooks + monthly content and resources.
Group Coaching
Separation Cohorts
Guided deep dives in small cohorts to learn and apply concepts and frameworks real time.
Start Free. Build What’s Next.
Your best season isn’t behind you—it’s the one you’re about to create. Start with subscribing to the FDMC newsletter, build your foundation in Separation OS, and step into deeper coaching when you’re ready.