Tools and strategies for high performers building what’s next.
12 Theory is a coaching platform for high performers ready to unlock their edge—through self-mastery, strategy, and sustained execution.
The most valuable changes aren't always external.
Shifting how you see is where clarity becomes strategy.
You’ve built success before. Now you’re building again—at a different altitude.
Whether you're an athlete stepping into a new lane, a founder scaling what you've built, or a leader who's evolving to match your ambition—the Separation Suite is a fractional coaching membership that provides you with systems + space to create separation when it matters most:
Unlock creative insight rooted in identity
Build capacity through aligned habits and systems
Create sustainable separation in any arena
The value isn’t just the content—it’s in the creativity and space it helps you unlock.
Meet Marques Colston.
Super Bowl Champion. Operator. Investor. Coach.
From overlooked draft pick to franchise record-holder, from athlete to executive advisor—I’ve spent 20 years building a different kind of playbook.
One that helps leaders master their identity, position their value, and perform with clarity under pressure.
I built 12 Theory to share that playbook—because the tools I wish I had are the ones I use to help others create separation today.
FEATURED IN
12THEORY is built on three core principles to elevate and sustain performance:
Self Scouting
Map your strengths, instincts, and acknowledge blind spots
Dynamic Decision-making
Make identity-aligned choices with speed and precision.
Situational Awareness
Anticipate patterns and position your value before outcomes demand it.
TRUSTED BY INDUSTRY LEADERS
Choose your path to separation.
Get clear on what’s next—and how to move toward it
Self Scout Intensive
The Self Scout Intensive is a one-time session designed to help you pause, zoom out, and align your next move with what really matters.
Designed for athletes and professionals navigating career shifts, the Self Scout Intensive is your launchpad for the next chapter. Includes the Self Scout OS workspace and a 60-minute strategy session with Marques.
A trusted lens when the stakes are high
Performance Partnership
This isn’t a cookie cutter program or curriculum. It’s a private, one-on-one thinking partnership for leaders navigating real, complex decisions in real time.
On-demand strategic thought partnership to help you move through complexity, unlock clarity, and scale performance.
5 strategy sessions + 1 kickoff + tools and frameworks in between.
Better performance starts with better leadership
Executive Coaching & Training
I partner with companies to help their align leadership, optimize strategy, and build cultures that outperform the competition.
Whether it’s a keynote, team workshop, or 1:1 coaching—I bring the same tools I’ve used across sports and business to help teams perform when it counts.
WHAT CLIENTS SAY
You have unlocked high performance in one chapter.
Now you’re ready to lead in the next—with a system that’s built for who you’re becoming.
You don’t need another motivational speaker. You need an operating system that can help you build what’s next—from the inside out.
Separation Suite is built for:
Athletes transitioning into life after sport
Entrepreneurs scaling into their next stage
Executives navigating complexity and reinvention
High performers seeking clarity in high-stakes environments
This fractional coaching membership gives you access to the operating system I’ve used personally and to help clients and partners launch, grow, and scale their ambitions into sustained success over the past 20+ years.